Helping communities become destinations through light art festivals.

Light festival consulting

What we do

We bring your light festival to life.

Designing and producing a light festival requires expertise across a wide range of disciplines. We bring them together, so your team doesn't have to.

Festival Design · Creative Direction · Technical Planning and Production

What we've done

Selected work

Projection mapping in blue, gold and violet across the columned facade of a downtown San Francisco building at Let's Glow SF, with spectators watching from the street

Let's Glow SF

San Francisco · 2021–2025

Creative Direction · Technical Planning · Technical Production

10 nights · 9 locations · 19 artists · 128,300 visitors in 2025

downtownsf.org

We partnered with the Downtown SF Partnership to start Let's Glow SF in 2021, and have held a central role on its leadership team and in its production through every edition. It is now the second-largest light festival in the United States by attendance.

A blue and white diamond-shaped projection mapped onto an office tower facade at night during Code:Art in Palo Alto

Code:Art

Palo Alto · 2025

Creative Direction · Technical Planning · Technical Production

10nights1projection location3projection artists27,000visitors in 2025

paloalto.gov
Projection on a church facade, Napa Lighted Art Festival

Napa Lighted Art Festival

Napa · 2023–2026

Technical Planning · Technical Production

9nights3projection locations3projection artists75,000visitors in 2026

cityofnapa.org

All three delivered while at A3 Immersive.

“What could a light festival do for our community?”

“What does something like this cost?”

“How long does it take to put one together?”

“Where do we even begin?”

Let's discuss